WE'RE REVOLUTIONISING IN-STORE BAKERY

The Bakery Project has been created exclusively for Tesco by Euphorium Bakery and founder Daniel Bear. The purpose is simple; using fresh thinking to transform bakery into a place that tempts, delights and inspires you.

We want our customers to get involved. Buy a product where money will go to a local charity, vote for your favourite British Classic or tweet us the latest product you want to see on the shelf in your local Tesco. We’ve started a really exciting project.

Find Out More

British Classics

GET INVOLVED BY VOTING FOR YOUR FAVOURITE BRITISH CLASSIC

We’re bring back the Great British Classics. Tell us which one is your favourite.

Vote Now
Classics
SWISS ROLL
BAKEWELL TART

Projects

GIVING

We believe that all waste at the end of the day should be used. Whenever we can we donate waste to local food bank partners. If there aren’t local partners available then it gets turned into animal feed to go back into the food chain. We’re always on the lookout for more partners so if you know of a local food bank who could collect from store, get involved and let your bakery manager know.

APPRENTICE

Giving young people a start in life through a scheme which offers a bakery course and 'on the job training' by our Euphorium bakers.

LOCAL COMMUNITY

In partnership with Groundwork, we have partnered with community initiatives close to our bakeries. Every time you buy certain bakery items, we will donate money to the local charity closest to that store.


News

TWEET US
YOUR IDEAS

Get Involved. Tweet us your new bakery ideas @bakeryprojectuk

Kids getting stuck in at the gingerbread man decoration station in Hatfield.